Back to the Basics: How to Tell if Your Ad’s Working

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. ~John Wanamaker   I’ve heard it a thousand times if I’ve heard it once: “Jerry, I’m not sure my ads are working to bring in new patients. I have a feeling they are,...

A Lot Want It…Most Don’t Want It Enough…To Ever Get IT

In his book, The Great Game of Business, Jack Stack talks about an important point missing from most American’s drive to succeed. (If you haven’t ordered and read Jack’s book yet, do it.) It’s one of the 10 points he makes in the book that you must adhere to in order...