Pick One Thing…Each Week

I’d be willing to bet there are at least three, four or five things that happen to you nearly every day, or, at least every week, that drive you nuts. You get tired of rehashing the same problem or challenge over and over and over again. In fact, when it happens, you...

The Detector We All Need ‘On,’ Full-Time

If your close friends or family are thieves, charlatans and liars, you’ll soon adapt their habits, their ways. If your close friends or family are lazy and don’t have two nickels to rub together, a pot to piss in or a window to throw it out of…you’ll be next....

Holidays and How to Stand Out

If I had to give just two bits of advice to help your ads be more effective during the next 2 months it’d be: – Relevance – Pattern Interrupt First, relevance. You have not just 2 major holidays to contend with. Be sure your ads capitalize on some aspect...