Do I Think Of You When…

I just rolled in from a short vacation over at the beach in Lincoln City. Beautiful little coastal town. Sleepy except for the summer or holidays. There are a couple little developments that have popped up over the years in Lincoln City that define charming. They are...

What’s Required For A Successful Practice

My first dental office had one door in and one door out. There was no “back door” the doctor or I could sneak into or out. Having one entry/exit would be a no-go for some. For me, I noted that it forced our doctors and team members to see what our Guests would see and...

The Only Things Keeping You From Your Goals

I was thinking the other day about how some go from start to reaching a major milestone or goal far faster than others, who in many cases have been at it for years. This kind of fast advancement confounds many. And, rather than attempt to understand the thought or...

The REAL Point Of A New Patient Offer

Such a basic thought, right? I mean, what is the point of a new patient offer? Bluntly, it’s to secure an opportunity to meet, greet, build trust and diagnose. Nothing more. The goal of the first appointment is simple: schedule a 2nd. Guess what the goal of the 2nd...