The Detector We All Need ‘On,’ Full-Time

If your close friends or family are thieves, charlatans and liars, you’ll soon adapt their habits, their ways. If your close friends or family are lazy and don’t have two nickels to rub together, a pot to piss in or a window to throw it out of…you’ll be next....

Holidays and How to Stand Out

If I had to give just two bits of advice to help your ads be more effective during the next 2 months it’d be: – Relevance – Pattern Interrupt First, relevance. You have not just 2 major holidays to contend with. Be sure your ads capitalize on some aspect...

Beware The Spin Zone

The “business of politics” isn’t unique. Every business has its own “spin zone.” And, just like any candidate’s campaign after a debate, they act quickly to “spin” what was said, how and why. Perspectives are added. Both sides claim they won. It’s so predictable, you...