One thing that drove me crazy in my dental practice was wondering whether or not my front office team was answering the phones and booking every possible appointment.
After all, I was spending somewhere between $5,000 and $15,000 per month in marketing. When you’re anywhere near that level, you can’t afford to not know.
It was especially important, because, like you, I wasn’t there to watch or listen.
I was no less than 10 miles away (or more) 99.9% of the time my dental practice was open.
Just like you… 99.9% of the time, you’re not present because you’re doing dentistry.
You can’t do both.
Nor, should you want to.
But, wouldn’t it be cool if you knew, with absolute certainty, if, when, how, and the results of every incoming call to your practice?
Here’re some stats that’ll convince you that it’d’ be awesome:
The average patient is worth no less than $350 to your practice in the first 90 days they are with you. That means for every patient your front office doesn’t book, it’s $350 OUT OF YOUR POCKET.
Ten times a week = $3500. (And I bet, frankly, it’s more than that!).
40-times a month = $14,000 (lost to you – and yes, I had to get out my calculator to do that math)
The average practice books no where close to the 80%+ (our Gold Standard) of potential patients.
Most are in the 60-70% range with zero hope of improvement (because no one is watching, no one cares and no one is coaching them).
Back to my earlier question: Wouldn’t it be cool if you knew, with absolute certainty, if, when, how, and the results of every incoming call to your practice?
Not only would it be cooler than a New York Thanksgiving, it’d kick up your bottom line almost immediately.
But, how in the world do you get it done?
Simple. You start measuring it.
“But, Jerry, how in the world do I do that?”
That, too, is also simple.
Book a free, no-cost, no-obligation Discovery Session, right now, with Kevin Anderson in my office.
PS. What are you doing to do differently in ’19 that you didn’t do in ’18?
Booking that “Disco” Session with Kevin is the perfect place to start.