If you're not getting all the new patients from the interwebs you've been promised by the online geeks, then it's time to hold 'em accountable.
You have two choices:
1.) Call 'em up and put 'em on notice: "Buster, you've got 10 days to get my phone ringing. If I don't see an increase in new patient numbers, our relationship will come to an abrupt end."
2.) Save yourself 10 days and kick 'em to the curb now and seek out a better solution.
Regardless, you must DEMAND an acceptable return on investment from every ad you run.That goes for the interwebs, too!
In fact, every single advertising dollar you invest should provide you at the bare minimum $2 back. In other words, a 2:1 ROI.
That means if you're investing $1500 per month in your website, SEO, Google adwords, and all the BS tied in with it, then you MUST generate at least $3,000 in collections.
It's that simple.
To generate that acceptable ROI from your website and online efforts, there must be phone calls coming into your practice. There must be patients scheduling.
(Social media "likes," tweets, Flakebook posts, etc. DO NOT mean calls coming into the office and frankly, are WORTHLESS otherwise!)
There must be patients PAYING you from your promotional efforts.
Again, if that's not the case, then you need a new plan of attack.
The Bottom Line...
If you want more new pts from the interwebs, I've got a secret weapon I'll share.
His name is Matt. Matt Prados. And, he's the sharpest interwebs geek I know. And, he's personally been driving new patients into my dental office for the better part of 3 or 4 years. And, for dozens of my Members, too.
(Yes, I've kept him around that long! So you know, ol' hard-nose Jones must be getting his money's worth.)
Two things you should know about Matt...
1.) He's not your typical Interwebs geek. He actually understands geek speak AND, he's extremely sharp with the principles of Direct Response Marketing. In other words, he knows what will compel new patients to choose you online and call your office. Most simply know design and technical crap about coding, and nothing about what makes the phone ring.
And frankly, the only purpose of a website is to get the phone to ring with a motivated new patient who needs or wants your services, RIGHT?!
2.) When you deal with Matt, you get Matt and his intentionally small, hand-picked geek team. You won't talk one time with the head honcho at a dental seminar and then never again be able to get him on the phone to shake things up if there's a problem.
What's more, their support is just amazing. So, when I have something I want changed or added to our dental office website, I drop one email to their support and that's it! It's done!
Now, if you're looking for a one-stop shop for your online marketing efforts, to include SEO, I recommend you reach out to Matt. If you're tired of empty-promises and a cruddy ROI from some suit who promised you the world...I really recommend you reach Matt.
Now, I will warn you...He's a busy geek. And, he's a straight-shooter. If Matt truly feels he can't help you, he'll tell you. And, if he can, he will and he absolutely will prove it. There's no mixed messages with Matt.
Which, for a straight-shooter like me, that's always best.
Get in touch with Matt today. You can simply go to his website (shocker, eh?) to begin a simple "discovery process" to see if you are a good fit for each other.
You'll invest some time, but that is it, to see if Matt's your answer.
Oh, and one more thing...Matt's got a great book I recommend you get, too (image below). In fact, if you just ask him during your free consultation which he's offering exclusively to my e-letter subscribers, I know he'll send it to you.
Ready for a free consult with my secret interwebs weapon? Just go here...
There's no cost or obligation. Matt will shoot straight and tell you if he can help or not. Who knows...perhaps you'll be fortunate like I've been with Matt and generate 3 to 5 new patients per WEEK without stress, without hassle and just like clockwork.
PS. Matt's company, GotchaLocal, is a Certified Jerry Jones Direct Partner. That means I've personally vetted him and the results he drives to the bottom line. Matt also understands that my relationship with MY Members and Subscribers is numero uno importante. I don't think I need to translate that...
Get ahold of Matt ASAP. He could well change your online game and quickly, to generate the new patients you need!