The undone treatment letter we mailed last week (total cost of $983, all-in) which I posted for y'all to use, has begun to bear springtime fruit - my very favorite kind: GREEN CA$H.
Three calls have come in so far (it's Day 1, mind you, and only about 12:30PM), 2 crowns have scheduled and an SRP case.
Looking at ROI, even after lab expenses, we're positive.
Who knows what will happen later today, then tomorrow, then the day after that.
Plus, today, I'll finish the postcard follow-up piece and that will mail tomorrow.
This is an easily duplicable process you can do a couple times each year to increase production and bottom-line profits.