OK, I'm not saying I've cracked any code. In fact, the code changes all the time so anyone making that claim is just fooling themselves.
That said, here's what happened Friday in my Google Adwords account...You'll see how much I spent, how much per click (notice how much the price decreased on a per-click basis over Part I and Part II's posts):
That's a 3.05% CTR (See parts I and II on this same subject here at the blog).
If you want to know how to achieve this and cut your online spend to a very effective number that's putting BUTTS IN OPS without waste, get a hold of James or myself. James can be reached via email at james @ emcdental. com (remove the spaces).
You can reach me by commenting on this post or emailing me @ jerry @ jerryjonesdirect . com