New movers have always been a source of good, solid new business for my dental office.
In fact, there’s not a week that goes by that I don’t talk to a client or new, prospective client, about marketing to New Movers.
A while back I gave the following information out when marketing to new movers…I follow this exact strategy for not just my clients, but for Wellness Springs Dental of Salem, too.
Here are 7 things you MUST do correctly for your New Mover Marketing program to succeed...
1.) NEVER use a “new list.” Rent the names that are at least 3 months old, preferably 6 months or more, all the way back to 1 year! Especially now, since most new movers are not getting the advertisements they were 1 year or 2 years ago. You'll be almost all by yourself!
2.) ALWAYS use a hand-addressed envelope! If you just can't, then test a handwritting font vs. Avery 5160 label with Courier font.
3.) ALWAYS use a First Class “Love” Stamp or similarly interesting “personal” stamp. Commemorative stamps work best. That way, it doesn't smack of "bulk" mail.
4.) ALWAYS include an offer, a “grabber” and a tight deadline. There are 100s of things you could do to make your envelope dimensional - like 3-D mail.
5.) NEVER mail just one time. Mail at least three times (unless the first was a bomb and did not provide ANY new patients)
6.) TEST the following: mail ½ of your list with just a return address. Mail the OTHER ½ of the list using your name AND return address.
7.) On the 2nd and 3rd mailings, use stickers or stamps to indicate, “Second Notice” and “Final Notice.”
For more information on New Mover Marketing Programs, just shoot me an email and I'd be happy to work up a custom-designed program for you based on these time-tested and proven strategies.
Note: Membership in ClearPath Society required for turn-key new mover marketing execution. Info re: membership, here.