Without this, you’re just another dental office…

My business partner and I have a saying: Unless your dental office is like Cheers – where everybody knows your patients’ names, that yours is, “just another dental office” and no different than Big Chain Dentistry. It’s just another place to pay big money and experience pain – or at least that’s what the public […]

What IS Your USP?

This could be the most valuable BLOG Post for ClearPath Society Members, EVER…Please read it carefully. If a discussion with your team or partners (many of you have dentist partners in your multi-location, multi-doc practices) doesn’t ensue in short order about THIS very subject, then, how to activate it in your marketing, we’ve got problems… […]