Holidays and How to Stand Out

If I had to give just two bits of advice to help your ads be more effective during the next 2 months it’d be: – Relevance – Pattern Interrupt First, relevance. You have not just 2 major holidays to contend with. Be sure your ads capitalize on some aspect...

POSTCARDS: The basics

Let’s start with the basics: What is a postcard? According to dictionary.com, a “Postcard — n Also called (US): postal card is a card, often bearing a photograph, picture, etc, on one side, (picture postcard), for sending a message by post without an envelope.” I’d...

How to Blow It on a Mailing

Earlier this week, I got a postcard from a local orthodontist. You can imagine I scrutinize the direct mail pieces I get – all of them. And, when they’re dental related, I look to see who created them, who mailed them, etc. Basic investigational stuff to...