Back to the Basics: How to Tell if Your Ad’s Working

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. ~John Wanamaker   I’ve heard it a thousand times if I’ve heard it once: “Jerry, I’m not sure my ads are working to bring in new patients. I have a feeling they are,...

Are You DOING What’s Required To Reach Your Goals? (Plus, HOW to reach them!)

Maybe it’s weight loss. Maybe it’s an income increase. Maybe it’s “walking every day.” Or, perhaps, something as simple as not eating sugar. You and I have goals we set for ourselves. Some we write down, some we verbalize to others. (Using both methods at the same...