Do I Think Of You When…

I just rolled in from a short vacation over at the beach in Lincoln City. Beautiful little coastal town. Sleepy except for the summer or holidays. There are a couple little developments that have popped up over the years in Lincoln City that define charming. They are...

Lessons From A Recycled Glasses Store

Last year, I don’t recall when exactly, I was speaking to a group of younger dentists looking to open their own practices. I was in one of my least favorite cities: Vegas. The other speakers there were a group of unusual characters from all over the US. There were a...

Nothing Happens (RIGHT) Until You Have THIS Down

Have you ever heard of a plane leaving an airport with no final destination planned? Or, a plane taking off without a flight plan completed and filed? Or, a boat leaving dock with no particular plan for making it back safely? Do you think the folks at Google start...

The REAL Point Of A New Patient Offer

Such a basic thought, right? I mean, what is the point of a new patient offer? Bluntly, it’s to secure an opportunity to meet, greet, build trust and diagnose. Nothing more. The goal of the first appointment is simple: schedule a 2nd. Guess what the goal of the 2nd...