Dr. David Phelps, with Freedom Founders, and Jerry A Jones, discuss getting from Plan A to Plan B and how any dentist can get there. Check it out here. Enjoy!
As most of you already know, last week Dr. Tom Orent, “The Gems Guy,” and I got together to host a great training webinar with all of the proceeds going to the American Red Cross, benefitting the Hurricane Relief Efforts for Texas and Florida.
This webinar will be released for viewing soon for those who weren’t able to attend live so keep an eye on your inbox.
To date, we’ve all helped raise $5,254.00 towards our $10,000.00 goal. This is amazing progress and thank you to those who have donated. For those of you who haven’t gotten around to donating, please take action now; for many affected by these brutal storms, it will be weeks, months and in some cases, years before normalcy returns. Tens of thousands of displaced Americans from all walks of life need your help, now.
I know what some of you may be saying, “Jerry, money is tight right now and I just can’t swing it.” If that’s the case, please contact your Member Ambassador so we can change that…we want to see you be successful and that’s what we’re here for; utilize us and all of your Member Benefits!
Please take action now by donating to our cause. Your help is just a click away. Remember to stay tuned soon for the rerelease of the webinar!
In this special episode, Jerry talks with Doug Fettig, CPA with Aldrich CPA (formerly AKT) about all of the keys to financial success in dentistry.
Doug has over two decades of experience as a CPA and a finance professional, providing him the unique ability to understand dentists’ needs and help them grow efficient and profitable practices. His insight allows him to effectively communicate business concepts to dental practices while strategically addressing tax, investment, and retirement planning needs. Doug has spoken at numerous dental seminars, academies, study groups, and vendor forums around the country and he is known for his energetic, engaging, and entertaining speaking style. As a dental business advisor, he is adept at collaborating with dental practices and incorporating Aldrich’s expertise to help dentists grow their practices and increase their profitability.
Some of the many topics covered are:
-Attitude and Mindset in money and investing
-Student loan debt for dentists
-and much, much more…
We hope you enjoy and make it a great week!
Check out this call that our ClearPath Member, Dr. Wally Cantu, received right after dropping his direct mailing. If this isn’t proof that JJD’s marketing is effective, I don’t know what is!
Check out this great message from guest author, Ron Sheetz. Also, be sure to check out his “Eclipse your Competition Media Summit” October 13-14th; I’m actually a guest speaker – hope to see you there!
Did you ever hear the saying, “Too close to the forest to see the trees”? It means you can be too close to something to see it objectively.
I’m going to make a statement and run the risk of completely irritating you.
Creating marketing and advertising for a dental practice is actually easier than most make it out to be.
Because most docs are too close to the practice to see the real important stuff to communicate.
I’m sure you’ve heard it before, don’t promote the technology, promote the emotional aspects of dentistry.
It really is that simple.
There are 3 fundamentals to really good marketing and advertising:
It’s the creation of a specific message, intended for a particular market, and delivered through a media that target market pays attention and responds to.
The message is simple…
A direct response message is one that calls out to your intended audience. For example, if promoting Invisalign for kids you could tailor the message to speak to the kids, but, they’re not the ones who pay for treatment. Therefore, a message should be targeted to the parents, specifically the moms. I know, that makes perfect sense, right?
But the message often gets more complicated and ultimately doesn’t produce patients.
A common mistake is focusing on the media first, without a plan. Often that’s because the newspaper rep shows up and has a great deal on ad space. Because you need to do something you put an ad in the paper. Or the radio rep calls you and you think, “Well, we haven’t tried radio and I’ve hear that radio works, so you buy some air time. A lot of media is bought this way.
Start with your market, then craft a message that connects with them, then decide on a media. As a dentist you want patients, but what kind of patients? Do you want more hygiene? More cosmetic? More crowns and caps?
Once you know who (your market) and what will attract them you then can craft the message. The media choice then becomes easy and you’re empowered to say no to those ad reps whose media doesn’t fit your plan.
However, creating a marketing or advertising message from scratch is the hardest, most difficult place to begin. It’s like a writer sitting in front of a blank computer screen without any research beside him or her to work from.
So where do you start from?
I always start with the patient… your patient. Who else better to create a message for than the ideal patient you already have.
Attract more of them…
“Birds of a feather flock together.”
You’re practice is filled with patients you like (or at least I hope it is).
That’s only one of the nuggets I’m going to show you how to do at the Eclipse Your Competition Media Summit October 13 & 14, 2017. How to extract those powerful marketing/advertising messages from your best patients and then how to craft powerful messages that bring patients to your practice.
Your practice’s greatest asset is not the dental technology, it’s not the staff, it’s not even you…
It’s your patients. The right patients, the good patients, the ones you really like and like doing treatments on. They will tell you everything you need to know to attract more like them, when you know how to ask, what to ask and then what to do with it.
I hear it from docs all the time, “I keep attracting the wrong patients”. That’s more about getting the message, market and media wrong. Don’t start with a blank page.
I’ll show you how to extract the write messages from your patients and then how to turn it into powerful, automatic messages that attract the right patients to your practice.
Both space and time are limited for the October event. Only accepting 8 practices (primary and key person). 44 days and counting down.
Click to download the event registration form, or go HERE to request details of the entire event, including my guest speakers.
PS There are times you’re working way TOO HARD to get the results you are. Despite what you may think, there’s an easier way.
My last blot post was about bringing awareness to the massive loss businesses suffer when they don’t focus on keeping their existing customers or patients.
87% of your patient loss is due to 3 big reasons, all of which you can control!
After all, statistically speaking, you only lost 1% to death and 3% to those moving (Unless your practice is at a military base, of course, or a senior living center, and I have two Members in those situations – different challenges, there!).
And, the biggest reason patients never return to your practice?
They feel as if you don’t care about them. They feel you’re indifferent whether they return or not.
Or, perhaps, in some cases, they can’t handle the arrogance or “talking down” they get when they’re lectured.
(If that’s you, Bub… if you think you’re Gods-gift to Dentistry, remember, not a single patient of yours gives two sh*** about you, until they know you give two sh*** about them. So, my suggestion, address that attitude of yours, first.)
Here are two things you can do to coagulate the blood, stop the bleeding, halt the exodus:
1.) Send a printed monthly newsletter via the mail. If you’ve never done this, you’re missing out on the biggest secret to keep your patients surrounded by an “iron cage” and keep them from wandering out of the pasture. (Contact JJD for more information. We’ve been mailing patient newsletters to improve retention, increase referrals, and improve case acceptance, for over 20 years!)
2.) Offer that Olive Branch a few times a year to those who haven’t returned in 13 months.
Here at JJD, we have a couple options for reactivation. We have a letter to send to patients who only showed for that initial appointment and never came back. We all have those, right?
We also have a series of communications that go out for those who have become inactive over time.
What if you ONLY ever improved retention by 5% or 10%? What if you reactivated 5 to 10 patients each month on average?
What if your reputation improved? What if your practice started growing from more referrals than you ever thought possible?
All good problems to have, dear reader.
Anyway – here’s a letter we crafted recently for one of our Members that I wrote about earlier. You’ll see what’s it’s intended to accomplish after reading it.
Use it. Leverage it. See what happens. Sending a single letter like this will only cost you a dollar or $1.25. You can mail 1,000 of them for far less!
Get on it. Stop losing your patients and take action, today.