What’s Required For A Successful Practice

My first dental office had one door in and one door out. There was no “back door” the doctor or I could sneak into or out. Having one entry/exit would be a no-go for some. For me, I noted that it forced our doctors and team members to see what our Guests would see and...

The REAL Point Of A New Patient Offer

Such a basic thought, right? I mean, what is the point of a new patient offer? Bluntly, it’s to secure an opportunity to meet, greet, build trust and diagnose. Nothing more. The goal of the first appointment is simple: schedule a 2nd. Guess what the goal of the 2nd...

Holidays and How to Stand Out

If I had to give just two bits of advice to help your ads be more effective during the next 2 months it’d be: – Relevance – Pattern Interrupt First, relevance. You have not just 2 major holidays to contend with. Be sure your ads capitalize on some aspect...