Dental Media Mistakes – What Was Old is New Again – Part 3

We knew you were excited to hear more! Here is the continuation of Ron’s tips for avoiding dental media mistakes. To see the 1st and 2nd mistakes, simply scroll down to their respective posts on July 13th and July 17th. TV/Radio Mistake #3: Improper use of the media: There are only three reasons you should […]

Dental Media Mistakes – What Was Old is New Again – Part 2

We knew you were excited to hear more! Here is the continuation of Ron’s tips for avoiding dental media mistakes. To see the 1st mistake, simply scroll down to the post on July 13th. TV/Radio Mistake #2 Listening to the ad reps: I’ve never met a TV or radio ad rep that hasn’t believed your […]

Dental Media Mistakes – What Was Old is New Again

In the 1950’s, TV and radio shows were a staple for dental advertisers like Colgate, Ammident and Gleem.  They were big companies who did TV and radio advertising right.  Believe it or not, the same response principles for radio and TV back then works today.  The difference is today, most dentists aren’t employing the tested […]

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