“Fitting in is a short-term strategy, standing out pays off in the long run.” ~ Seth Godin
A recent story on the nightly news featured a car hanging out the side of a dental office. The car had been driving too fast, had lost control, jumped the median, and been catapulted to the second story of the building.
That’s one way to stand out.
Let me tell you, there are MUCH better ways for your dental practice to stand out and actually become #1 in your community. Here are a few ways to do just that:
1. Offer down-to-earth professionalism
This may sound like an oxymoron, but it’s key to having a dental practice that is distinctive. Too many modern practices have taken the “homeyness” out of the equation and allowed modern technology to replace a warm, comfortable environment.
By all means, make your practice clean and professional, but don’t forget to offer the down-to-earth connections people crave. No one wants to feel like a “number.” Take time to get to know your patients and make them feel welcome. Ask questions about their families and their interests. Make them feel like it’s more about a relationship than a service.
2. Go above and Beyond
You’ve got to have an edge over the other practices in your area by being known for going “above and beyond.” This is where you are really going to stand out among your competition.
You want people talking about how much value you offer for the same price, (or less), than the guy down the street.
Little things matter here. Taking an extra minute to make them more comfortable in the chair, throwing in a few extra “goodies” at the end, and even walking them out to their car, can make all the difference.
3. Offer an Incentive
One of the top ways your practice will stand out from the rest, is by offering an irresistible incentive through your website or mailers. Give discounts, clip-able coupons, or calls-to-action like nothing else being offered in your community.
Research your competitor’s websites and write down what you like and don’t like. Then, take your site up a notch and add a “lead generation magnet” that gives something your competitors don’t. (We can help with that!)
4. Gather excellent customer reviews
Most people read through at least a few reviews before hitting the “one-click” order button on Amazon. And if they’re smart, they’ll do the same thing before deciding on a dentist.
Word of mouth, (no pun intended), is one of the BEST ways to stand out in your community. And customer reviews are some of the best word-of-mouth strategies out there.
Always provide the opportunity for your patients to leave a review. Consider offering a bonus for those who actually take the time to do it. And, when you hear a positive comment from a patient, ask them if they’d be willing to write it in the comment section of your site.
Becoming the #1 stand-out practice in your community probably won’t happen overnight, (unless a car crashes into your building), but it can happen. By committing to down-to-earth services, going above and beyond where you can, offering unique incentives, and getting excellent reviews, your practice will easily stand out in your little corner of the world.
Let us help you become #1 in your community. To learn more, head over to
http://jerryjonesdirect.com/digital, where you’ll find more information about our digital marketing services (online marketing) for dentists.