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Parting Thoughts For the Year

by Jerry Jones | Dec 31, 2018 | Case Studies, ClearPath Society, Clinical Dentistry, Dental Advertising, Dental Marketing, Dental Practice Management, Dentistry Confidential, Digital, Economy, Leadership, Management, Positioning, Sales Mastery, Self Improvement, Time Management, Uncategorized

Did you get what you’d planned from 2018? If not, then now’s the best time to plan for getting what you didn’t out of ’18 out of ’19. Capiché?

Your plans ought to include:

– A significant monthly raise for yourself. Don’t you deserve a raise? Here’s a thought: Set your salary then work at maximizing the profit in your practice until it matches your salary all the while, living only on your salary. Then, when you hire a new associate or partner, the profits alone could support you phasing out and into a CEO-type role.

– Ridding your practice of any cancerous team members. Do not start another year with people who do not fit your mission and vision and who do not support you.

– Increasing your new pt flow. One of the easiest ways to increase collections is to see more new patients.

– Training. More for you and more for your team on every imaginable topic. Improving yours and your team’s case presentation skills puts more money in the bank. Period.

– Becoming more efficient in the clinic. E.g. I was interviewing a top-notch DA last week and during the interview, which was being conducted in Op 3, the parting DA retrieving a consent form interrupted me. My question to my office manager was, “Why don’t they have those in every operatory? It’s a huge time suck and inefficient to have to retrieve those every time one is needed.” While eventually, all consents forms will be electronic and the Guest will simply be handed the iPad to view and check the box, it’s not that way now, so consent forms should be in every op. There are little things like this in your practice that happen every day that are accepted forms of time wasting – but worst of all, I hadn’t spotted it before now! If that takes a full minute of time and it happens every day, 4 or 5 times, that’s 4-5 mins of wasted movement and energy every day, times 5 days = 20 to 25 minutes per week, and over an hour-and-a-half each month. Multiple that by $30/house and I could in one month, equip every operatory with their own set or original forms in a $25 binder!

– A definitive growth number with supporting plans to reach it. If you want to grow 5% next year, what steps will you take to get there? BTW, nothing wrong with thinking bigger. It costs the same. So, why not plan on 25% growth? What will you have to do to achieve it? Can you do it with your existing team? If none of these answers are known, get your tail to the next Dental Success Blueprint (info @ jerryjonesdirect.com/dental-success-blueprint). That’s where we train you to get you where you want to go.

– Plan your time off. It’s amazing to me how fast time goes. My wife and I plan our family stuff around work. The key is, it’s planned. We have a few trips already on the calendar for 2019. I have my business trips more or less all planned out with some even heading into 2020. Plan your CE and your leisure time. Make sure you’re re-charging regularly. And, if you feel like you’re too overwhelmed to even take a week off, know that stems from lack of order in your practice. No systems. No one responsible. No cohesive approach to business. That must change so when you are gone, your business actually runs far better.

– Invest time working ON your practice all year. The most profitable offices are owned by a dentist that understands the best times we invest in our business isn’t working as a technician in it, delivering our goods and services, but instead, working on it to create what it is we want that satisfies our mission and vision. Otherwise, what’s the point of being in business?

– Whatever you did wrong in 2018, don’t repeat it in ’19. Sounds simple, but you’d be amazed at how many of us continue to do the same things over and over thinking a new outcome will suddenly result.

– Hard decisions? If you have tough decisions to make, they don’t get easier with the passing of time. Instead, man up and run towards ‘em instead of ignoring or running away. This is how growth happens. Facing and fighting and owning your situation.

My team and I look forward to another great year with you. I can’t wait to meet you at an upcoming event. Put JJD to work for you and maximize your ROI. We’re here to help you achieve that!

Happy New Year to you and family. ~Jerry

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We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Authorized Customers: the names, addresses, phone numbers and email addresses of Authorized Customers, the nature and size of the business, and the nature and size of the advertising inventory that the Authorized Customer intends to purchase or sell.

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In addition to our direct collection of information, our third party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect this information from our Visitors and Authorized Customers. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Authorized Customers. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them.

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We use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill buying and selling requests on the Site. We may email Visitors and Authorized Customers about research or purchase and selling opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information.

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Personally Identifiable Information about Authorized Customers may be shared with other Authorized Customers who wish to evaluate potential transactions with other Authorized Customers. We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorized Customers, with our affiliated agencies and third party vendors. We also offer the opportunity to “opt out” of receiving information or being contacted by us or by any agency acting on our behalf.

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Jerry Jones Direct has entered into and will continue to enter into partnerships and other affiliations with a number of vendors.Such vendors may have access to certain Personally Identifiable Information on a need to know basis for evaluating Authorized Customers for service eligibility. Our privacy policy does not cover their collection or use of this information. Disclosure of Personally Identifiable Information to comply with law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Authorized Customers.

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All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.

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Visitors and Authorized Customers may contact us to update Personally Identifiable Information about them or to correct any inaccuracies by emailing us at jerry@jerryjonesdirect.com

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We provide Visitors and Authorized Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site’s database by contacting . However, because of backups and records of deletions, it may be impossible to delete a Visitor’s entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.

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We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.

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