I’m sure every practice in America can use more income from existing pts that have well, fallen through the proverbial cracks. Earlier today I stopped in at the dental office to check in and see how the day was coming along. The hygienist and I were discussing the past 2 weeks of activity for her [...]
The Easiest Implants to Sell
March 18, 2011 By Leave a Comment
Imagine, a simple process that, in a matter of a few days, had you starting more implant cases than you could handle in month! Wouldn’t that be cool? I’d like to give you one way to accomplish this. Right here, in this blog post. Read on… If you’re like most docs who’ve tx-planned implants, you’ve [...]
Easy way to deal with labor law posters, federal posters and state posters
March 9, 2011 By Leave a Comment
Every business in America is required to post certain state and federal laws in plain site of employees. Failing at this results in a big fine. One that neither of us needs. On a recent trip to Costco, my 2nd favorite store (only to Home Depot – actually, they’re a close tie), I found a [...]
ClearPath Society is Changing
March 4, 2011 By Leave a Comment
For the last almost 3 years, I’ve promoted my membership group, ClearPath Society, as, hands-down, the best value in Dentistry for any Dentist wanting to grow their practice via intelligent, proven, and accountable advertising. While membership continues to grow, I’ve had some interesting feedback from potential members along the way. Bluntly, they’re dumbfounded that I [...]
Prospective Patient Questions
March 2, 2011 By Leave a Comment
Not long ago, I heard an interview with Dr. Howard Farran. I like Howard. Most folks do. A few who get offended easily and think they know it all, don’t. Huey. Can’t make everyone happy. I invited Howard to Salem, Oregon back in December 2009 to speak at the local dental meeting sponsored by my [...]
Guest Blogger: Dan Kennedy on “The Truth”
February 28, 2011 By Leave a Comment
Can You Handle The Truth? Will You Tell The Truth? We are very, very sloppy with language. Consider the word “can’t.” People use it often, casually, and, mostly, inaccurately. As in: I just can’t seem to lose weight. Actually, barring a genuine medical disorder, the odds against somewhere in the 25,000 to 1 range, anybody [...]
Engage the “Mastermind” Effect
February 22, 2011 By 1 Comment
Later this week marks the start of an all-day Mastermind and Roundtable meeting with several ClearPath Society members. I’ve been preparing for the last 2 weeks, and it’s something that has been on my mind non-stop. About 3 or 4 years have gone by without my own personal participation or even “facilitation” of a mastermind [...]
How to Blow It on a Mailing
February 21, 2011 By Leave a Comment
Earlier this week, I got a postcard from a local orthodontist. You can imagine I scrutinize the direct mail pieces I get – all of them. And, when they’re dental related, I look to see who created them, who mailed them, etc. Basic investigational stuff to make sure I’m staying on top of my competitors. [...]
How to find newspapers that work in advertising
February 14, 2011 By Leave a Comment
Just came across this cool website: http://www.echo-media.com/targetcat.asp?TargetType=SenNP And, this one: http://maturepublishers.com/ It’s a listing (I’m sure, not comprehensive) of newspapers targeting my favorite demographic: Seniors. If you want to do more implants and dentures (or ANY dentistry for that matter), this is a group of folks who respond to direct response marketing, too.
Guest Blogger: Dan Kennedy on TIME
February 14, 2011 By Leave a Comment
The Professor of Harsh Reality’s Lecture About Time Having recently had another birthday click over on the odometer, time is on my mind. It’s never far from it in my work-cave, because I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one. As I [...]
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