I’m stoked. Why? The undone treatment letter we mailed last week (total cost of $983, all-in) which I posted for y’all to use, has begun to bear springtime fruit – my very favorite kind: GREEN CA$H. Three calls have come in so far (it’s Day 1, mind you, and only about 12:30PM), 2 crowns have [...]
How to PLUS Your Tax Stimulus Letter Results
April 6, 2011 By 1 Comment
Depending on the results from our mailing of the tax stimulus letter to over 800 pts this week that I wrote about earlier, I’m prepped to send out a follow-up postcard to hit a few days after… We’ll extend the deadline a few days and give everyone who didn’t call in time, a “2nd chance.” [...]
Big Announcement just days away
April 4, 2011 By Leave a Comment
I’m pretty excited…in just a few days, I have a HUGE announcement to make and I’m bursting at the seams, ready to let you in on it… It’s going to change the way you educate, retain, and, most importantly, get your patients to refer their friends and family (how cool would it be to have [...]
Tax Stimulus Letter
April 1, 2011 By Leave a Comment
Want an easy way to reactivate some cold files…you know, move some of that $million plus in undone treatment from the file cabinet (whether virtual or real) to your schedule? Here’s a letter you can send out to patients who’ve yet to schedule needed treatment and give you and them a nice win-win boost prior-to [...]
LL Bean’s Home Run
March 31, 2011 By Leave a Comment
I just caught the latest LL Bean commercial – fantastic. It’s one of the top 5 ads I’ve seen on national TV featuring a big, well-known company. There are several excellent examples of positioning, USP (unique selling proposition), and, maybe a hint of real believability in this ad. Question I’d have for the company, “What’s [...]
Jerry, I’m sinking money into marketing clear braces…and it’s not working
March 30, 2011 By 3 Comments
Not too long ago, I long-time client sent me a note. He was frustrated with his office’s performance on selling clear braces to his pts. No one was accepting treatment. Without being IN the office, I can only make a few suggestions that relate to the “process” and how pts are handled that inquire about [...]
Cool Resources for Demographics
March 29, 2011 By Leave a Comment
Here are two websites I’ve found recently that may be useful in looking at demographics around your office(s): http://www.geoselector.com and http://www.aftco.net/Dentist-Practices-Entrepreneurs.aspx I have no affiliation with either.
My Reply to Dr. Schuster
March 25, 2011 By Leave a Comment
In the Feb 2011 edition of Dental Economics, Dr. Mike Schuster wrote an excellent article. I felt compelled to share my thoughts. Here’s my email to him: Dear Dr. Schuster: My two cents: Your reference to Level III GPs consists of those few dentists I have encountered in my 15 years as a practice marketer, [...]
Should I place an ad in this magazine?
March 23, 2011 By Leave a Comment
“Should I place an ad in this magazine?” I get this question a lot. In fact, recently from a ClearPath Member. Here’s the actual question: I was approached by a company that publishes books distributed to golf country clubs and they have exclusive ads which are run by category (Dentist, etc). The book is published [...]
The slow months are coming…
March 22, 2011 By 1 Comment
Summer can be a slow time for dental offices. And, with Spring arriving just a few days ago, that tells me it’s time to ramp up production for the coming months. This past Saturday, I set down and plotted out my marketing for the coming months. I do this every December, for the year, but, [...]
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