Depending on the results from our mailing of the tax stimulus letter to over 800 pts this week that I wrote about earlier, I’m prepped to send out a follow-up postcard to hit a few days after…
We’ll extend the deadline a few days and give everyone who didn’t call in time, a “2nd chance.”
[...]
Click Here To Continue Reading →I’m pretty excited…in just a few days, I have a HUGE announcement to make and I’m bursting at the seams, ready to let you in on it…
It’s going to change the way you educate, retain, and, most importantly, get your patients to refer their friends and family (how cool would it be to have [...]
Click Here To Continue Reading →Want an easy way to reactivate some cold files…you know, move some of that $million plus in undone treatment from the file cabinet (whether virtual or real) to your schedule?
Here’s a letter you can send out to patients who’ve yet to schedule needed treatment and give you and them a nice win-win boost prior-to [...]
Click Here To Continue Reading →I just caught the latest LL Bean commercial – fantastic. It’s one of the top 5 ads I’ve seen on national TV featuring a big, well-known company.
There are several excellent examples of positioning, USP (unique selling proposition), and, maybe a hint of real believability in this ad.
Question I’d have for the company, [...]
Click Here To Continue Reading →Not too long ago, I long-time client sent me a note. He was frustrated with his office’s performance on selling clear braces to his pts. No one was accepting treatment.
Without being IN the office, I can only make a few suggestions that relate to the “process” and how pts are handled that inquire about [...]
Click Here To Continue Reading →Here are two websites I’ve found recently that may be useful in looking at demographics around your office(s):
and
http://www.aftco.net/Dentist-Practices-Entrepreneurs.aspx
I have no affiliation with either.
Click Here To Continue Reading →In the Feb 2011 edition of Dental Economics, Dr. Mike Schuster wrote an excellent article.
I felt compelled to share my thoughts. Here’s my email to him:
Dear Dr. Schuster:
My two cents: Your reference to Level III GPs consists of those few dentists I have encountered in my 15 years as a practice marketer, [...]
Click Here To Continue Reading →“Should I place an ad in this magazine?”
I get this question a lot. In fact, recently from a ClearPath Member.
Here’s the actual question:
I was approached by a company that publishes books distributed to golf country clubs and they have exclusive ads which are run by category (Dentist, etc). The book is published [...]
Click Here To Continue Reading →Summer can be a slow time for dental offices. And, with Spring arriving just a few days ago, that tells me it’s time to ramp up production for the coming months.
This past Saturday, I set down and plotted out my marketing for the coming months.
I do this every December, for the year, but, [...]
Click Here To Continue Reading →I’m sure every practice in America can use more income from existing pts that have well, fallen through the proverbial cracks.
Earlier today I stopped in at the dental office to check in and see how the day was coming along.
The hygienist and I were discussing the past 2 weeks of activity for her [...]
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