Lookin’ for Luck In All the Wrong Places
The Irish are a very superstitious lot. They believe a black cat voluntarily following you home brings good luck, but bringing a black cat home, or even moving one with you from old house to new, curses you with bad luck forevermore. There are so [...]
Click Here To Continue Reading →How Much Income Do I Need To Get A Solid ROI On An Ad?
I get this question a lot.
For example, this from a ClearPath Society® Member:
Dear Jerry,
My partner and I are arguing about ROIs and what we need to see from new patients, in real money deposited into the bank, to [...]
Click Here To Continue Reading →With over 15 years in dental advertising and marketing, which includes growing dental offices to record collections and productions, my staff of 1 (Melody) and I work 1:1 with dentists to help attract new patients, reactivate inactive or “lost” patients and create office programs that foster and create loyalty to a dental office and a [...]
Click Here To Continue Reading →Once or twice a week, I’ll visit my business bank and drop off a deposit.
Over the years, I’ve gotten to know the folks at the branch I visit. As a general rule, I hate banks. However, I do like a few people that happen to work at them. Banks, in my world, are not [...]
Click Here To Continue Reading →Ah, the bunny arrived early at my house this morning. Kids had a blast.
I hope you celebrate all that is important in your life today.
Click Here To Continue Reading →Ever wonder what makes the difference between a winner, aka First Place, and 2nd place, aka part of the losing class?
At my oldest daughter’s track meet tonight, I witnessed it. Pure. Raw. Athlete vs. Athlete. Winner vs….yes, a loser.
In the 400m sprint, my daughter was passed by a faster girl. My daughter hates [...]
Click Here To Continue Reading →Yesterday, we dropped the 2nd notice postcard to pts at SofTouch Dental to give them one more shot at saving 10% off any unscheduled treatment.
So far, we’re well over a 10:1 ROI. I’ll stop counting now.
If you’d like a copy of the postcard, you can download it here. It’s a PDF [...]
Click Here To Continue Reading →I was hoping I’d never have to write this post. But, “hope” is a shitty strategy as we all know (including, maybe, our President?).
I thought perhaps, somehow, I was different (You’d think I’d have learned by now, I’m not only different, if there’s an exception, I usually fit it, in the worst possible way☺). [...]
Click Here To Continue Reading →Not sure how I found this video, but, the guy is spot-on.
He reveals his “true” profession about 57 seconds in. This is a guy that knows the real business he’s in. It’s not bars, but the marketing of bars.
Same for dental practices. The business of dentistry is marketing dentistry. It’s our first and [...]
Click Here To Continue Reading →I’m stoked.
Why?
The undone treatment letter we mailed last week (total cost of $983, all-in) which I posted for y’all to use, has begun to bear springtime fruit – my very favorite kind: GREEN CA$H.
Three calls have come in so far (it’s Day 1, mind you, and only about 12:30PM), 2 crowns have [...]
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