Many years ago, a client approached me in early June and asked, “Should I scale back my postcards and cancel sending out my patient newsletters during the summer?”
I think I shocked him with my response when I said, “Sure. It’s the best way to guarantee you’ll struggle all summer and have a heck of [...]
Click Here To Continue Reading →I’m reminded, all too vividly this morning, about the importance of “PLACE” in direct mail.
To be clear, I’m not talking about “Don’s Place,” down the street, where you go have a cool refreshing libation.
For my work here, PLACE is can be considered geography. Or, to be more precise, where your practice is located [...]
Click Here To Continue Reading →Is a bigger dental practice better than a small practice?
Before I get too far into this, let me define what I mean by “Big vs. Small” for the purposes of this article.
Small is a solo office.
Big is a multi-doctor office, maybe with multiple locations.
Big has so many more advantages over [...]
Click Here To Continue Reading →There’s no shortage of choices, are there?
You could buy a CBCT scanner. ($100k)
A new curing light. ($500)
Apex locator. ($1000)
Microscope. ($8000/op)
E4D. (????? A lot!)
CEREC. ($25k USED)
Oral Cancer Screening Gizmotronic. ($2500 and up)
Or, you could invest it in marketing. ($100 to $100,000)
All things considered equal, which investment would [...]
Click Here To Continue Reading →In business, change is the only constant (well, except getting taxed, right?!).
This month has been one of those where change has been occurring just about daily.
New to ClearPath Society:
Gold Membership Level ($249/month). This includes the basic, Silver Level (currently $97/month), plus, additional opportunities, information and strategies to help you implement a [...]
Click Here To Continue Reading →I had a doctor tell me earlier this week he saw no need to see younger patients in his office since so much of what he does is adult dentistry and very little pedo.
This kind of narrow thinking can cost you in more than one way.
I encourage my clients to see children as [...]
Click Here To Continue Reading →To be clear, this is not a potshot at Google. I like Google for most things. In fact, I like their gmail service, I love their search engine, and, a few of their other services I use in business. I wonder where the web would be without Google?
(SIDE NOTE: It’s really not cause for [...]
Click Here To Continue Reading →I just finished up two cool little things I’d like to give you to use.
One is an article I wrote for a local publication called The Canyon Weekly.
The other thing I’d like to give you is a little business card-sized ad I had Melody knock out for this same publication.
Why [...]
Click Here To Continue Reading →I’ve made no secret about it. I’m a Dan Kennedy fan.
In fact, I’ve been featured in several of his books over the years, and, most recently, in a book he co-authored with my good friend Chip Kessler.
The book’s title is, “Making Them Believe,” and it’s a rather interesting real-life tale of an early [...]
Click Here To Continue Reading →Tomorrow, I have a 2 hour time frame all set aside. No interruptions, no phone calls, no email.
Nothing.
Just silence.
My goal in this two hour chunk is to plan the next 3 months.
Seems like whenever I plan in December for the coming year, many things change.
Most of which are out of [...]
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