Jerry Jones Direct is a membership-based patient attraction and retention company with over 20 years experience in dentistry.
We move your vision to reality using smart, effective, trackable marketing along with select practice management systems that simultaneously build your brand and net income.
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Attrition. It’s an ugly word in business. It’s defined one of two ways on Google.com: 1. The action or process of gradually reducing the strength or effectiveness of someone or something through sustained attack or pressure. 2. The gradual reduction of a workforce by employees’ leaving and not being replaced rather than by their being […]
There’s a reason why top copywriters (people who write ad copy) can command fees in excess of the best-compensated specialists in any medical category. Example: One guy I know, to put together a comprehensive ad campaign along with marketing strategy, you’d easily write a check for $175,000 or more… and, he’d insist on getting paid […]
I really want to drive this point home to you; it’s more important than ever! I need you to focus on how profitable your practice is. Not how many new patients you see. Not how many staff you employ. Not how many ads you’re running. I want you have a laser-like to focus on your […]
It happens at least once a month, maybe more often. (It’s toooo often, frankly.) I encountered it early on, 20+ years ago when I first started working with dentists on their new patient marketing. The first couple times it happened, I thought, “Well, they are doctors, so maybe they know something I don’t.” I’d get […]
Hey Doc, Question for ya: Do you know what your practice has to collect every day to meet your overhead obligations? You might also know the term “overhead” as your B.A.M. (bare ass minimum). Or, “nut.” (As in, “What’s the “nut” we’ve gotta crack, today?”) Most Dentists don’t know this number. Yet, it’s one that […]
Long, long ago, 20 years back, one of my first introductions to hiring the right people people for whatever job I had open was to make them do stuff to see if they could follow directions. Not an “interview” mind you, but something totally different. More… Think about actors. How do they “get” their next […]
Over the years, I’ve had a number of coaches and consultants work with me. Probably not unlike you in your practice. When I’ve engaged their services, I have always seen an uptick in my productivity/output which impacts an increase in income, which is just part of the intended results I’m looking for. Apart from income, […]
When your patients come in for a cleaning, conversations can range anywhere from the weather to family goings on, right? But what if we turned our focus to something more serious? It’s time that dentists start talking to their patients about the Human Papillomavirus or HPV. To date, it is one of the most common […]
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Jerry Jones Direct
Office Hours & Contact Information
Office hours are from 8:00am-5:00pm PT, Monday-Friday.
Voicemails are responded to within one business day.
Phone Line: 503/339-6000
Fax Line: 503/218-0557
4742 Liberty Rd S #262, Salem OR 97302
*Jerry does not accept unscheduled incoming phone calls. All calls with Jerry are pre-scheduled on Wednesdays at least 2-4 weeks in advance. A fax or email in advance of the call, with relevant information is requested. To schedule a call, email or call Mr. Jones' office with your request.