This is the 2nd part of the video I recorded earlier (1-5-2010). Enjoy, post your comments below! Jerry
I could set him straight…but I'll let you.
January 15, 2010 By 1 Comment
Dr. Evan Levine has an axe to grind. Seems he’s pissed about his chosen profession (Author of “What Your Doctor Won’t (or Can’t) Tell You” – Penguin Publishing. Fellow of American College of Cardiology Practicing cardiologist in Bronx, NY and Yonkers, NY) and thinks it’s the government’s fault (and dentists’ fault) for his inability to [...]
Your REACTION determines your results.
January 13, 2010 By Leave a Comment
(What is YOUR plan, what action are you taking right this minute that is movement towards your goal?) I gotta hand it to a new client of mine and ClearPath® Member, Dr. Alan Brunelli, in Richardson & Celina, TX. (A referral by the way, from Dr. David & Laura Anderson, partners on a project with [...]
Change this and stand out
January 12, 2010 By Leave a Comment
Want to have a better, more profitable business? Start here: Empower your employees with training. Good employees will shine if given the opportunity. You do that by training them and giving them responsibility. Then, once that’s been mastered, train them more and give them more responsibility. The best employees you’ll ever have are those that [...]
Unusual Excellence
January 10, 2010 By Leave a Comment
Over 75% of your office makes more than that, works in a clean environment, gets holidays off, works 4, MAYBE 5 days each week, in a climate controlled environment, yet doesn’t perform anywhere near OCH’s barely-above-minimum wage employees.
Big Dental Website Mistakes
January 5, 2010 By Leave a Comment
The video/audio tracking quality sucks here, but that’s not the important part…it’s the message. So, for the best experience, close your eyes and just focus on the message ~Jerry
Dental Postcards 25% to 30% LESS Than AmazingMail
January 4, 2010 By 2 Comments
The best part? I’m ONLY printing and mailing postcards that I’ve tested myself in my own office, with hyper-compelling messages that move dental/dentistry prospects to pick up a phone and call to make an appointment. They also strategically double as a positioning and branding tool…all the benefits the big companies really dig, without the expense.
Run with this easy 2010 Promo…
December 31, 2009 By Leave a Comment
You never know where the next good idea might pop up. Today, my inspiration was a giant ad from Jiffy Lube, the national chain of oil changers for cars. Normally, I like to “test” ideas in my own practice before I throw ‘em out for general consumption. However, today’s different. Ready? Here’s the postcard COPY [...]
Double Your Referrals in 2010
December 26, 2009 By Leave a Comment
There’s two ways to approach this: 1) make yourself and your team accountable to ASK for the referral. (I know, nothing new, right? But you know as well as I do how easy it is to forget to do it, right? 21 days ’til it’s a habit!) I posted a video on my blog a [...]
Death of a Dental Practice
December 23, 2009 By Leave a Comment
You’ve got to joint venture with other docs and professionals in your area. Do a dog and pony show at a local hotel on implants or some other cool dental procedure. Pack the room, offer free snacks and booze. Heck, whatever it takes!
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