…OK, yesterday I had a pretty long post for you – it included some of the recent (as in one-day) stats from one of my Google Adwords campaigns.
Originally, I was going to post a link where you could see an example, in play, of what we’re doing to capture that prospective patient and very carefully and skillfully, urge them to call within a short period of time.
The more I think about it, the less inclined I am to post all of it.
1) Selfish reason…It’s a lot of work. I can’t just post the link without explanation. And, that will take some in-depth analysis and writing with screen shot examples. And, it’s Friday.
2) I think this is something far too valuable to just put out there for those blog readers who’re just sort of lurkers – they never contribute, never become a client or ClearPath Member, etc.
I’ll give you some basics, but that’s it. I’ll reserve the nitty-gritty details for my ClearPath Members.
I mentioned, first of all, you should have a trackable phone number in play for your Google Adwords ads or other PPC (pay-per-click) ads.
Next, you want to make sure you state an offer that has high self-interest for “readers” or those searching.
Second, you need to be able to track the calls – your office MUST BE ANSWERING the phones Monday thru Friday from 8AM until 5PM. (See my rant earlier this week about lifeBLOOD of your practice.)
And, when someone DOES click on your ad, if they just go to your website, there’s a very high probability that you’ll lose ’em. Forever.
Instead, you’ve got to send them through what Gary Halbert (one of the best direct response marketers of all time) called, “The Greased Chute.”
If they’re not entering that chute, you’ll lose them.
Web surfers and those going to Google or other search engines, are doing so to solve a problem, the majority of the time, and they are very, very bored.
If you can CONTROL their experience and almost get them to willingly be forced in the direction you want them to go…you just give them a nudge and WHOOOOOSsssssh! Down the chute they go and, PLOP, their Butts Go Right In Your Ops.
This “greased chute” effect is what I’ll be covering in my November Practice Profit Insider, the newsletter I mail monthly to all of my ClearPath Members.
In fact, it’s the only way you can get the newsletter. You can learn more about ClearPath, here. It’s Dentistry’s Best Bargain for dental practice marketing and management. Period. At $97 a month, there’s nothing like it anywhere.
To update you from my post yesterday, here’s today’s stats:
I invested $21.16 today for two clicks and 130 impressions. The CTR is 1.54%. And, Angie informed me we booked one new patient from the Google Ads today. $21.16 for a New Patient. Very, very cool.
If you’re a ClearPath Member, watch November newsletter for full details…
I may decide at a later date to post more on this, but…meanwhile if you’d just like to jump on this and have it done for you…contact my friend James @ EMCDental. His email is james @ emcdental . com. (remove the spaces) You can email him, or me.
James’ll let me know you got in touch with him and between the three of us, we’ll create the most killer, bangin’, online patient generation mechanism you’ve seen…and, you’ll control the Google Adwords costs! How cool is that?
(Yodle will want a minimum spend of $500 a month from you, so they get their % cut from Google. Not us!)