This article just popped up in my Google feed.

Most will laugh at the content. (It is funny; but don’t miss the intent.)

Some will cringe. (Wrong reaction.)
Others just won’t get it. (Sad.)

What do I read/see?

An intentionally-crafted, well-written editorial to get people in the community to an event. Free.

There are a number of lessons here you can borrow.  This kind of article makes GREAT patient newsletter fodder, too.

Check it out:

If you’re in Florida where Josephs’ at, get to his event. I’ll bet you’ll learn a thing or two.



P.S. If you’re not sending a patient newsletter every month, you have no single source of media you can reach your patients and influence them in the way you wish. Without it, you’re easily forgotten and, like every other healthcare provider your patients have.

With a patient newsletter, like our RARE System (Referrals, Attraction, Retention and Education), you can reach your patients every month, keep top-of-mind awareness, and influence their behavior and spending habits.

What more could a dental practice owner really want from a piece of media they own and control?! Contact your Member Ambassador to learn more. Or, heck, reach out to me!