The REAL Point Of A New Patient Offer

Such a basic thought, right? I mean, what is the point of a new patient offer? Bluntly, it’s to secure an opportunity to meet, greet, build trust and diagnose. Nothing more. The goal of the first appointment is simple: schedule a 2nd. Guess what the goal of the 2nd...

“Why major in minor things?”

I heard Tony Robbins say it one time on a CD years ago and it immediately set the bar higher for my own achievements: “Why major in minor things?” It’s like dreaming. If you’re going to dream about your future, why not dream bigger than you are right now? There is no...

When You’re Not Getting What You Want

As kids, we could throw a fit. I remember both my kids – they each threw fewer than 3 or 4 tantrums. Once they found that no matter how much they screamed or pounded fists on the ground, the only result was firm, swift discipline, they gave up. No point in pursuing...