I’m not the only one…what Farran and Workman think of “Offers” for New Patients

For over two decades and for the last 15 of those years, I’ve put into practice both in my own dental office and 100s of others: Leveraging new patient offers to induce a patient (or convince) to make an appointment as a new patient. And, I’m not alone. Two of the most successful dentists in […]

Got ED? Could Your Dentist Help?

I recently sent this email out to my Members of the ClearPath Society here at Jerry Jones Direct. See if you might find value… No wait, I challenge you to not find value 🙂 Imagine this headline in the Health section of your local newspaper, “Got ED? Could Your Dentist Help?” More on that headline […]

Do Domain Names Still Matter?

By Guest Author, and JJD Certified Partner, Matt Prados of GotchaLocal.com There are many reasons to pick your domain – the URL name which points to your practice’s website. And in fact you should probably own a few domains. You should of course own yourbusinessname.com. But sometimes yourbusinessname.com is a terrible domain name for SEO […]

Are You Making These Mistakes With New Patient Offers?

Never Make This New Patient Offer….Use THIS Instead! Helene Sanders, the COO at Wellness Springs Dental of Salem (WSD), our dental office franchise “flagship,” is fond of saying, “Never say ‘never’ and ‘always,’” so perhaps I’m coming on a bit strong in this case. But, I’m using a little poetic license here to get my […]

Without this, you’re just another dental office…

My business partner and I have a saying: Unless your dental office is like Cheers – where everybody knows your patients’ names, that yours is, “just another dental office” and no different than Big Chain Dentistry. It’s just another place to pay big money and experience pain – or at least that’s what the public […]

Should you use testimonials in your ads?

I’ve had a few questions recently centering around, “Jerry, should I include patient testimonials in my ads? Is it really necessary?” The short answer: A new pt advertisement without a testimonial is a tremendous lost opportunity. No question, when using proper testimonials in your ads, you’ll experience a bump in response. And, if every new […]

“Organized Dentistry”…Where’s The Leadership?

Where’s the leadership from “organized dentistry?” Maybe I’m not seeing it. Maybe it’s there and I’ve just not picked up on it. However, I just don’t think it’s there. Maybe in fact, it shouldn’t even be present? Maybe they don’t belong in the conversation on most Dentists’ mind: Dentistry is becoming commoditized and one of […]

Audio Interview: Dr. Vip Patel on the Implant Blueprint Seminar

On this special blog post, I interview Dr. Vip Patel from Warwick, NY, a long-time ClearPath Society® Member and avid user of Dr. Scott Westermeier’s Implant Blueprint Seminar. It’s a live recording. On it, you’ll hear about Vip’s stunning results from the very first seminar he conducted – there’s a HUGE reason why he continues […]

The Internet of ‘Things,’ You and Dentistry

Coming soon to a tooth near you: an internet-connected toothbrush linking your patients to their insurance company, leaving YOU out. As seen on Fortune.com: http://fortune.com/2015/06/26/connected-toothbrush-insurance/ If you think there’s interference now between you and your patients, wait until an idea like this gains traction and you might well get ZERO dollars for a visit! (“Gee […]

the first step (continued from last post)

The following is an email sent to my e-letter subscribers. Wanted to make sure you had a chance to read, also… Be sure to add your thoughts at the bottom of this post! Friday, I told you that today, I’d begin to tell you how to attract more money (aka production, patients, profits, better, more […]