Attracting New Patients Doesn’t Have To Be … Tough

Too many dentists struggle to attract and retain patients. In my office, Wellness Springs Dental® of Salem, it’s the simplest thing in the world – we’ve the ability to attract new patients (we call them Guests, however) at-will. What does that mean exactly? It simply means that whenever, no matter the time of year (even […]

In-Office Dog and Pony Shows…Not just for your office anymore!

What’s with all these dentists running around and doing dog and pony shows, masked as “implant” seminars?? Simple: it’s very, very profitable and frankly, nothing new! Financial advisors and other client-based professionals (like me) have been conducting group selling presentations for years! Decades! In fact, if you dig deep, you can find the art of […]

How To Turn The Table On The TV and Radio Ad Reps

From Guest Blogger, Mr. X — He’s joining me at the next New Patient Extravaganza! Info here. You’re In The Business of Putting Butts in Ops, Not in the Business of Buying Advertising – How you can turn the table on the TV/Radio Ad Reps You may have seen this in a bad B-movie (or […]

After years and dozens and dozens of “runs,” it still produces new patients…

In the last couple years, for reasons connected to disclosures and franchise rules (not mine, but the fed’s), I’ve not shared much about the results I’m getting in my own office here in Salem. Our little, small group office continues to celebrate in our unique ability to generate new patients (we call them Guests). Here […]

After a Long Day Hunched Over Patients Drilling and Filling All You Want …

From Guest Blogger, Mr. X — He’s joining me at the next New Patient Extravaganza! Info here. After a Long Day Hunched Over Patients Drilling and Filling All You Want To Do Is Enjoy Your DVR Programs, But… It’s been a long day at the practice. You’ve spent the last 8+ hours hunched over patients. […]

A Dentist, Poop and Spaceships…

I know what you’re thinking… “Has Jerry lost it?” No way. Not even close! Chris in my office sent me this crazy article about a dentist and a couple friends who competed in a contest sponsored by NASA, to invent a space suit waste removal system… And, while the dentist didn’t come in first, her […]

The State of Dental Internet Marketing

Just a day or two ago, I recorded an update to the State of Dental Internet Marketing with my #1 interwebs geek and Ninja Webs Master, Matt Prados with Matt’s an anomaly and TITAN in a field crowded with so-called Gurus who have yet to demonstrate real value when it comes to herding up […]

Status Update: Case Study, Dr. Alexis Mierzwa

It’s always exciting to get updates from Members and see how they are progressing in their practice. Today, I’ll share with you an exciting update from one of our start-up practice Members. Silver ClearPath Society® Member, Dr. Alexis Mierzwa, Winchester, Virginia, was introduced to Jerry Jones Direct by Ideal Practices Founder, Mr. Jayme Amos. We […]

Self-Funding Marketing and The Speed of Money

The following article is excerpted from the December 2015 issue of Jerry Jones Direct’s Practice Profit Insider™. I’m grumpy today. Why? It’s tough to fix stupid. Some people just do not think clearly or much at all. (But, they’re good at games on their cell phones, so that’s as good, right?) On a call today […]

Two Ohio Dentist New Patient Case Studies

The week before Labor Day Weekend, we had a couple of marketing campaigns drop for two dentists in Ohio. Both were referrals from a well-known consultant (you’d recognize his name instantly – He’s one heckuva Gem!) We dropped nearly identical campaigns for each, save for a few details changed. And, Doctor #1’s campaign was twice […]