by Jerry Jones on May 2, 2013, no comments
I was buying a bunch of Apps on Apple’s App Store last night. Not unusual, right? I mean once you find one game you end up downloading 2 or 3 more. Or, for me, I find an interesting productivity app and end up downloading 3 or 4 more to find out which one is best. [...]
by Jerry Jones on September 14, 2011, one comment
Some days I have a BFO (blinding flash of the obvious) that just about floors me. Today’s one of those. In fact, my ass still hurts from getting knocked over. Many of you reading this blog (and yes, I’ve been swamped recently, leaving little time for writing online blog posts) are ClearPath Society Members. Some [...]
by Jerry Jones on July 19, 2011, no comments
Just got word Groupon is pulling all medical and dental features…I’m only guessing, but probably due to accusations of fee-sharing arrangements. My limited understanding is the ADA is involved, etc. I am sure the fur will be flying. Stay tuned…Developing.
by Jerry Jones on July 14, 2011, no comments
Here’s just one way to use a local or national celebrity to help get publicity for your practice. You can read about how Grove Dental capitalized on an appearance by the 1985 Chicago Bears Superbowl Champion, Shaun Gayle, here. Star Power is HUGE in marketing and generating buzz and attention. Another easy example: Here locally [...]
by Jerry Jones on July 13, 2011, no comments
Generating high numbers of new patients in any market is a challenge. Add in a tough economy, add to that, an economy that has negative job growth, and, an MSA (metropolitan statistical area) with -8.26% population growth, and you just add to the level of difficulty. The icing on this cake: about 900 dentists in [...]
by Jerry Jones on July 8, 2011, no comments
In real estate circles, listings (homes, land, etc.) are created by ‘listing’ brokers, sell, or the are cancelled or expired. That’s pretty much all that can happen to them. Recently, by complete and total accident, two real estate listings I am managing for a family member, expired. That is, they went from “ACTIVE” status on [...]
by Jerry Jones on July 1, 2011, no comments
Many years ago, a client approached me in early June and asked, “Should I scale back my postcards and cancel sending out my patient newsletters during the summer?” I think I shocked him with my response when I said, “Sure. It’s the best way to guarantee you’ll struggle all summer and have a heck of [...]
by Jerry Jones on July 1, 2011, no comments
I’m reminded, all too vividly this morning, about the importance of “PLACE” in direct mail. To be clear, I’m not talking about “Don’s Place,” down the street, where you go have a cool refreshing libation. For my work here, PLACE is can be considered geography. Or, to be more precise, where your practice is located [...]
by Jerry Jones on June 22, 2011, one comment
There’s no shortage of choices, are there? You could buy a CBCT scanner. ($100k) A new curing light. ($500) Apex locator. ($1000) Microscope. ($8000/op) E4D. (????? A lot!) CEREC. ($25k USED) Oral Cancer Screening Gizmotronic. ($2500 and up) Or, you could invest it in marketing. ($100 to $100,000) All things considered equal, which investment would [...]
by Jerry Jones on June 9, 2011, no comments
I had a doctor tell me earlier this week he saw no need to see younger patients in his office since so much of what he does is adult dentistry and very little pedo. This kind of narrow thinking can cost you in more than one way. I encourage my clients to see children as [...]