I’m not the only one…what Farran and Workman think of “Offers” for New Patients

For over two decades and for the last 15 of those years, I’ve put into practice both in my own dental office and 100s of others: Leveraging new patient offers to induce a patient (or convince) to make an appointment as a new patient. And, I’m not alone. Two of the most successful dentists in […]

[Call Log] – New Patient Marketing Case Study – Dr. Lauren Roper

We first meet Lauren as a referral from Ideal Practices Founder, Mr. Jayme Amos. Dr. Roper has been a Member of ClearPath Society® since September of 2016. Dr. Roper used one of our most successful direct response mail campaigns to kick-start her brand-new, Colorado-based, historically-located dental practice start-up. In the space of 1 week, Dr. […]

We’re different…and different is good.

We get one question a lot here at Jerry Jones Direct: “Why is your marketing so much different yet far more effective than other co’s out there in the dentalsphere?” Bluntly, it’s different for the simple reason that it’s more effective. “But…why is it more effective? Inquiring minds want to know…tell me, Jerry!” “Ah, patience Grasshopper…” While we’ve had […]

Well, should he?

Times have changed. When this ad hit the mainstream, it was accompanied by hundreds of others, many with dentists touting the health benefits of cigarettes and cigars! Not only has that changed, but the audacity of someone to use sex to sell anything has…oh wait… That hasn’t changed, has it? I’m posting this ad here […]

Got ED? Could Your Dentist Help?

I recently sent this email out to my Members of the ClearPath Society here at Jerry Jones Direct. See if you might find value… No wait, I challenge you to not find value 🙂 Imagine this headline in the Health section of your local newspaper, “Got ED? Could Your Dentist Help?” More on that headline […]

[Call Log] What consistent marketing delivers

Many Members we bring on board ClearPath Society here at JJD, are just looking for a steady number of new patient calls. Whether it’s one per day or 50 per day. That routine number of new patients brings about the ability to plan, staff and predictably grow your practice to the size and shape you […]

Update: Dr. Lauren Roper New Practice Marketing

I don’t have a whole lot to say here…Just check out Lauren’s stats from the first few days! Oh, and she’s not yet opened her doors yet! 98 calls from this screenshot. I checked just before posting this and she’s up to 101. Did I mention she’s not opened her doors and we mailed under […]

19+ Reasons Why High-Income Earners Travel To Attend LIVE Events vs Staying Home

19+ Reasons Why High-Income Earners Travel To Attend LIVE Events vs. Staying @ Home After All, Success Leaves Clues… 1.           Getting your head screwed on right – Mindset! Without the right mindset, you’re doomed to fail before you even start. And, unless you’re around others who are successful, you can only guess what the correct […]

Attracting New Patients Doesn’t Have To Be … Tough

Too many dentists struggle to attract and retain patients. In my office, Wellness Springs Dental® of Salem, it’s the simplest thing in the world – we’ve the ability to attract new patients (we call them Guests, however) at-will. What does that mean exactly? It simply means that whenever, no matter the time of year (even […]

In-Office Dog and Pony Shows…Not just for your office anymore!

What’s with all these dentists running around and doing dog and pony shows, masked as “implant” seminars?? Simple: it’s very, very profitable and frankly, nothing new! Financial advisors and other client-based professionals (like me) have been conducting group selling presentations for years! Decades! In fact, if you dig deep, you can find the art of […]