Without this, you’re just another dental office…

My business partner and I have a saying: Unless your dental office is like Cheers – where everybody knows your patients’ names, that yours is, “just another dental office” and no different than Big Chain Dentistry. It’s just another place to pay big money and experience pain – or at least that’s what the public […]

Eau Claire, WI Dentist Comments About Jerry Jones Direct

I’ve worked with Jerry Jones for, I’m guessing no less than the past 10 years, perhaps more. For me, I was a young guy coming out of dental school, partnered with a senior dentist with 0 patients, working after my first 6 months on commission. I was making significantly less money than the guy who […]

NEWSLETTERS: The basics

More basics…What is a Newsletter? According to Google.com, a Newsletter is, “A bulletin issued periodically to the members of a society, business, or organization.” I’d plus the definition by adding something the writer of this definition probably didn’t consider: A newsletter is a physically delivered media that not only provides information, but SHOULD deliver a […]

POSTCARDS: The basics

Let’s start with the basics: What is a postcard? According to dictionary.com, a “Postcard — n Also called (US): postal card is a card, often bearing a photograph, picture, etc, on one side, (picture postcard), for sending a message by post without an envelope.” I’d plus this laymen’s definition with the simple thought of, “A postcard […]

Should you use testimonials in your ads?

I’ve had a few questions recently centering around, “Jerry, should I include patient testimonials in my ads? Is it really necessary?” The short answer: A new pt advertisement without a testimonial is a tremendous lost opportunity. No question, when using proper testimonials in your ads, you’ll experience a bump in response. And, if every new […]

Audio Interview: Dr. Vip Patel on the Implant Blueprint Seminar

On this special blog post, I interview Dr. Vip Patel from Warwick, NY, a long-time ClearPath Society® Member and avid user of Dr. Scott Westermeier’s Implant Blueprint Seminar. It’s a live recording. On it, you’ll hear about Vip’s stunning results from the very first seminar he conducted – there’s a HUGE reason why he continues […]

Audio Interview: Dr. Kelly Brown on the Implant Blueprint Seminar

A few weeks back, I posted an audio of an interview with one of my ClearPath Society Gold Members, Dr. Sean Tarpenning, where he revealed how his practice has changed after implementing Dr. Scott Westermeier’s Implant Blueprint System. You can access that recording here on my website in the previous post. Just today, I recorded […]

Audio Interview: Dr. Sean Tarpenning on the Implant Blueprint Seminar

Early this morning, I recorded a call with my friend and Gold ClearPath Society Member, Dr. Sean Tarpenning. Sean’s in Eau Claire, WI. On this audio, you’ll hear Sean’s candid, unrehearsed answers about the incredible, life-changing results he’s had with Dr. Scott Westermeier’s Implant Blueprint Seminar. I’d share them with you here in print, but […]

The Internet of ‘Things,’ You and Dentistry

Coming soon to a tooth near you: an internet-connected toothbrush linking your patients to their insurance company, leaving YOU out. As seen on Fortune.com: http://fortune.com/2015/06/26/connected-toothbrush-insurance/ If you think there’s interference now between you and your patients, wait until an idea like this gains traction and you might well get ZERO dollars for a visit! (“Gee […]

Easy way to increase referrals, whitening AND other treatment!

The other day, my daughter ran into Office Depot for me to grab a few items we needed at the office. When she got back into the car and handed me the receipt, I was immediately struck by the very simple and smart way the clerks at Office Depot had created an opportunity for me […]