I’m not the only one…what Farran and Workman think of “Offers” for New Patients

For over two decades and for the last 15 of those years, I’ve put into practice both in my own dental office and 100s of others: Leveraging new patient offers to induce a patient (or convince) to make an appointment as a new patient. And, I’m not alone. Two of the most successful dentists in […]

Dental Media Mistakes – What Was Old is New Again – Part 3

We knew you were excited to hear more! Here is the continuation of Ron’s tips for avoiding dental media mistakes. To see the 1st and 2nd mistakes, simply scroll down to their respective posts on July 13th and July 17th. TV/Radio Mistake #3: Improper use of the media: There are only three reasons you should […]

Dental Media Mistakes – What Was Old is New Again – Part 2

We knew you were excited to hear more! Here is the continuation of Ron’s tips for avoiding dental media mistakes. To see the 1st mistake, simply scroll down to the post on July 13th. TV/Radio Mistake #2 Listening to the ad reps: I’ve never met a TV or radio ad rep that hasn’t believed your […]

Dental Media Mistakes – What Was Old is New Again

In the 1950’s, TV and radio shows were a staple for dental advertisers like Colgate, Ammident and Gleem.  They were big companies who did TV and radio advertising right.  Believe it or not, the same response principles for radio and TV back then works today.  The difference is today, most dentists aren’t employing the tested […]

[Call Log] – New Patient Marketing Case Study – Dr. Lauren Roper

We first meet Lauren as a referral from Ideal Practices Founder, Mr. Jayme Amos. Dr. Roper has been a Member of ClearPath Society® since September of 2016. Dr. Roper used one of our most successful direct response mail campaigns to kick-start her brand-new, Colorado-based, historically-located dental practice start-up. In the space of 1 week, Dr. […]

We’re different…and different is good.

We get one question a lot here at Jerry Jones Direct: “Why is your marketing so much different yet far more effective than other co’s out there in the dentalsphere?” Bluntly, it’s different for the simple reason that it’s more effective. “But…why is it more effective? Inquiring minds want to know…tell me, Jerry!” “Ah, patience Grasshopper…” While we’ve had […]

Got ED? Could Your Dentist Help?

I recently sent this email out to my Members of the ClearPath Society here at Jerry Jones Direct. See if you might find value… No wait, I challenge you to not find value 🙂 Imagine this headline in the Health section of your local newspaper, “Got ED? Could Your Dentist Help?” More on that headline […]

[Call Log] What consistent marketing delivers

Many Members we bring on board ClearPath Society here at JJD, are just looking for a steady number of new patient calls. Whether it’s one per day or 50 per day. That routine number of new patients brings about the ability to plan, staff and predictably grow your practice to the size and shape you […]

Update: Dr. Lauren Roper New Practice Marketing

I don’t have a whole lot to say here…Just check out Lauren’s stats from the first few days! Oh, and she’s not yet opened her doors yet! 98 calls from this screenshot. I checked just before posting this and she’s up to 101. Did I mention she’s not opened her doors and we mailed under […]

19+ Reasons Why High-Income Earners Travel To Attend LIVE Events vs Staying Home

19+ Reasons Why High-Income Earners Travel To Attend LIVE Events vs. Staying @ Home After All, Success Leaves Clues… 1.           Getting your head screwed on right – Mindset! Without the right mindset, you’re doomed to fail before you even start. And, unless you’re around others who are successful, you can only guess what the correct […]

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