If a new patient walked into your office for the first time, but there was no one to greet them, no sign on the wall telling them they were in the right place, and no chairs in the waiting room, what would be the chance that they would stick around?
I see a lot of dental practices creating websites, but leaving out critical information on their homepage.
Listen folks, your homepage is the first impression someone is going to get. You can’t keep them guessing. You can’t make em’ have to “search for a chair to sit on,” so to speak.
Here are 4 major things your website needs on its homepage. Without these, you can kiss your prospective patients goodbye.
1. Your name and contact info
This seems like a given, but you’d be surprised at how many sites leave the browser guessing. Don’t worry about being clever. Just make the name of your practice stand out and highlight your phone number so they can give you a quick call.
2. An offer they can’t pass up
People like deals. Most are looking for some sort of incentive to draw them in. Make sure your practice offers something the visitor can’t pass up.
Always have a “clickable” offer on your homepage that leads the person to TAKE ACTION. If you’re pressed for ideas, drop me a line. I’ll be happy to help.
3. A comprehensive list of your services
Nowadays, shopping for a dentist is sort of like going to a movie theater. People want to know what the top features are. From cosmetic dentistry to restorative procedures, people want to see a list of the exact services you offer. Post your services LOUD-AND-CLEAR on your homepage.
3. Quality images
Like it or not, we live in a visual world y’all. And your website needs to have top-notch photos throughout. Especially on your homepage, give people something awesome to look at.
A high-quality photo of your office, a shining image of the front desk, and several pics of happy, smiling people will do. Check out this copyright free image site for ideas.
First impressions matter, folks. Don’t skimp on your site’s homepage. If you feel like your website could use a facelift, don’t hesitate to give us a call. We’ve got your back—and your homepage as well.
To learn more, head over to http://jerryjonesdirect.com/digital. You’ll find more information about our digital marketing services (online marketing) for dentists.