I like to write about different aspects of business based on personal experience. It annoys me when others don’t do that and instead write and give advice based on some B.S. textbook answer they’ve read – or worse, just stealing someone else’s answer and not giving them credit. About two years ago, on a routine [...]
Make Price Irrelevant; How To Get Best Client Or Patient For YOU.
March 5, 2010 By Leave a Comment
We all want “great customers” (or whatever label you give them – clients, patients, honored guests, etc.), right? We want the client that doesn’t complain about price, quality, service and only compliments us from our first interaction and refers everyone they know to us. That’s like Dental Nirvana, right? (OK, so some would rather play [...]
Another Chink in Social Media's "Usefulness" Armor?
March 3, 2010 By Leave a Comment
The February 2010 issue of Mac World, the Mac owner magazine, featured an article on page 70, by Sharon Gaudin, which stated, “In October [2009], a study commissioned by Robert Half Technology found that 54 percent of US companies say they’ve banned workers from using social networking site on the job. Executives may have good [...]
Show Me The Money In Social Media
February 27, 2010 By 3 Comments
[WARNING: What ensues is more time devoted to social media than it deserves. It's a rant, a warning to those "drinkin' the cool-aid," and please, if you CAN show me the money, DO IT. I'm begging to see real, irrefutable proof all this social media crap has some legs to it!] Books have been written [...]
How to Add $5000+ Per Month to Your Bottom Line
February 26, 2010 By Leave a Comment
While a lot of folks are running around trying to figure out the Internet’s next “holy grail,” social media, smart energy/money is being invested in traditional, now often looked-down-on media such as… (If there’s truly a dentist that can show me a REAL, not “might be” ROI on social media, I’ll send you a $100 [...]
Self-Education vs. Formal Education
February 25, 2010 By 1 Comment
“Formal Education will make you a living. Self-education will make you a fortune.” -Jim Rohn I wish I knew Jim Rohn back when I was in college or even before college. This is profound wisdom and you know it’s so very true. If you are only interested in making a living, then mere formal education [...]
The Worst Number in Advertising
February 21, 2010 By Leave a Comment
A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem: His concern centered around a dwindling number of prospects reacting to his postcard. And that was the problem. What I mean is this: He relies ONLY on postcards for new patients. Postcards can [...]
How To Fall Asleep When You Travel
February 12, 2010 By Leave a Comment
I don’t know who to thank for this great tip, but it served me well last night. Normally, I don’t have a problem zonkin’ out at the end of the day and keep my routine intact as often as possible. Sleep experts claim that radical schedules, like the one my dad kept when I was [...]
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