Publicity can really suck.
First, it can provide you MAJOR problems. And I do mean MAJOR.
1) Your phone could melt. Literally. The one at SofTouch was so hot, Angie could barely hold it.
2) People will recognize you and not let you get your grocery shopping done.
3) Your phone will ring with reporters [...]
Click Here To Continue Reading →The following is ripped from a chapter in my soon-to-be-released book, The Business Anarchist.
These paragraphs are in the chapter on how a Business Anarchist sells. Are you making this mistake in YOUR business?
“I rarely point prospective dental patients to a website. You see, I want them focused on the postcard and calling. I [...]
Click Here To Continue Reading →I just got back from a little trip up north with my wife. We were celebrating her birthday. We visited some amazing places and I have to say, Victoria, BC, has some of the nicest people that live and work there I’ve ever come across (aside from the nut that about t-boned us at an [...]
Click Here To Continue Reading →Check this site out: gilt.com.
It’s a member’s-only website, by invite or by requesting membership.
If you request membership, you’re put on a waiting list.
This is one of the most basic forms of positioning. Kind of like an exclusive, 100+ year old country club.
How can you use this idea in your [...]
Click Here To Continue Reading →Some might think promoting a dental practice is different in a big city compared to a small or medium sized city.
They’re right. Sort of.
Here’s what I mean: Competition is far more fierce. Not just amongst dentists to capture the attention of a new or prospective patient, but competition from all angles for every [...]
Click Here To Continue Reading →I was featured recently in an article on Marketing for Dental Specialists, a website from WPI communications.
You can see what they’re saying about me (I even accuse Sir Richard Branson of being insane, among other shenanigans. No, really, I admire that in Knights!) by clicking on this link, here.
I hope there’s [...]
Click Here To Continue Reading →First, the proof.
Click on the link (“proof”) above, and you can see the article the local paper carried for the SofTouch Dental practice here in Salem.
Here’s the actual release I used to get the freeeeeee press.
You can download it as a Word [...]
Click Here To Continue Reading →The following article recently appeared in the Wall Street Journal…It’s a cautionary tale of what happens to many during, before and after a recession (yes, it happens all the time).
Dan Kennedy, my long-time mentor, often reminds his members/subscribers of a very important concept in business. It’s called “Accurate Thinking.” Bottom [...]
Click Here To Continue Reading →Saint Patrick’s Day is tomorrow.
Question: What did you do to leverage this holiday into as many new patients as possible, creating “buzzzz” in the community and making money all at the same time?
One of my private clients had his Free Standing Insert hit today. Two weeks ago, we invested quite a bit of [...]
Click Here To Continue Reading →VIDEO POST: Are you using Holidays to your marketing and advertising advantage? In today’s video blog post, I explain how to use St. Patrick’s Day as an example to increase business, specifically for dental practices.
Check it out, and, give me your feedback on the best ways you’ve seen holidays used as leverage/attention grabbing.
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