About Jerry Jones

About Jerry Jones

As the nation’s top expert on professional practice marketing with well over 20 years experience, Jerry spends time developing and executing marketing strategies for his private dental clients and ClearPath Society® Members.

His company, Jerry Jones Direct, is the #1 internationally recognized Membership-based boutique dental marketing and advertising firm focused on both patient retention & turn-key new patient solutions, with clients in the US, England, Australia and Canada.

While not a dentist, starting in 2003, Mr. Jones opened a start-up, “from-scratch” multi-doctor dental office, Wellness Springs Dental of Salem. He later held interests in as many as three offices. In May of 2018, Jerry sold his last office, completing the journey he started in early 2003. For over 15 years, Jerry and his team conducted research and experiments with a variety of cutting-edge marketing and management techniques he now shares exclusively with Members of his ClearPath Society®.

Mr. Jones knows what it takes to successfully own and operate a dental office in an area with high competition and in the ever-changing dental landscape. For example, for several years during and after the 2008 financial collapse, his dental office maintained double-digit year-over-year growth while surrounding practices were going under.

Jerry publishes multiple newsletters and a magazine each and every month, is the author of multiple books, and, speaks on a variety of topics such as:

  • Start-up Practice Marketing
  • Mature Practice Growth & Sustainability
  • New Patient Attraction & Retention Strategies
  • De-Commoditizing Dentistry: How to Compete Against Big Chains & Win
  • 7 ADVANCED Practice Building Strategies
  • And, customized topics upon request

Speaking times range from 90 minutes to full, or multi-day presentations. Further information, to include fees and availability, can be obtained by emailing his office

Celebrity Spotlight

Jerry Regularly Rubs shoulders with well known and highly successful celebrities from all spheres of society.