About Jerry Jones

As the nation’s top expert on professional practice marketing with over 20 years experience, Jerry spends most of his time developing marketing and advertising strategies for his limited number of private clients and ClearPath Society Members.

His company, Jerry Jones Direct, is the #1 internationally recognized Membership-based boutique dental marketing and advertising firm focused on both patient retention & turn-key new patient solutions, with clients in the US, England, Australia and Canada.

While not a dentist, in 2003, Mr. Jones opened and today, still owns a “from-scratch” 4-doctor dental office in Salem, Oregon, Wellness Springs Dental of Salem. Through WSD of Salem, Jerry and his team conduct research and experiment with a variety of cutting-edge marketing and management techniques shared exclusively with Members of his ClearPath Society.

In short, Mr. Jones knows what it takes to successfully own and operate a dental office in an area with high competition and in the ever-changing dental landscape. For example, during the 2008 financial collapse, his office maintained double-digit year-over-year growth.

Jerry publishes three newsletters (The Successful Practice, The Direct Marketing Profit Insider and The Profit Practice Insider) and the mini-magazine, Life, Liberty & Happiness, each and every month reaching tens of thousands of dental patients, and is the author of multiple books, and, speaks on a variety of topics such as:

  • Start-up Practice Marketing
  • Mature Practice Growth & Sustainability
  • New Patient Attraction & Retention Strategies
  • De-Commoditizing Dentistry: How to Compete Against Big Chains & Win
  • ADVANCED Practice Building Strategies
  • Peak Productivity & Time Management
  • And, customized topics upon request

Speaking times range from 90 minutes to full, or multi-day presentations.

Mr. Jones has shared the stage with numerous celebrities to include Lt. Col. Oliver North, Super Bowl Champions Rocky Bleier & Hines Ward, and notable authors Matt Zagula, Garrett Gunderson, Woody Woodward, Ty Bennett, and dozens of dental industry professionals, plus he has been a featured expert at Dan Kennedy and GKIC live events.

Further information, to include fees and availability, can be obtained by emailing his office: info@jerryjonesdirect.com.

Mr. Jones has bought, sold or started 15 different companies, to include multiple dental offices and a dental assisting school.