One of the best ways I’ve found to stay charged up and interested + excited about business is by keeping the “edge” we seem to get naturally from attending CE, reading a book or listening to audios. (I don’t watch a whole lot of TV, so for me to sit down and watch videos isn’t exactly reasonable; consequently, I don’t buy videos very often).
Right now, I’ve got 2 audio programs going and two on deck. For every new one I listen to, I try to re-listen to a previous CD or program. It helps the message sink in and I find I miss a lot of the message that first time through. Think about it like this: when you watch a movie a second time, you always pick up on some symbolism or other foreshadowing you missed the first time. Same thing with education: That second exposure is where the message really starts to stick.
Books – I generally am reading 3 or 4 books at any given time. Right now, I’m reading a book by Russell Simmons (of Def Jam fame), a fiction book (murder/detective novel), and a third book on business, which was a gift from Gold Member, Sean Tarpenning.
When my Members recommend a book, I get it that day. In this case, he sent it. So, it saved me a step. The book, turns out, validates the way I thought I should always run my business. Most dentists would read through the first few pages and chuck the book. I read the first few pages and couldn’t put it down. It re-energized me. Big time.
And, because implementation is where it’s at, we’ve already some cool changes at my office as a result of this book. (You can read every book on Amazon, but unless you do something with the knowledge you’re racking up, does it really matter? Implementation and application of knowledge is where it’s at.)
What charges you up? What reinvigorates you to the point where you’re excited again to go to the office and practice dentistry and practice business?
Whatever that is, do more of it. And, involve your team in what you learn. Share it.