Here’s just one way to use a local or national celebrity to help get publicity for your practice.
You can read about how Grove Dental capitalized on an appearance by the 1985 Chicago Bears Superbowl Champion, Shaun Gayle, here.
Star Power is HUGE in marketing and generating buzz and attention.
Another easy example: Here locally in Salem, a new liquor store opened. They recently had one of the captains from Discovery Channel’s Deadliest Catch, appear. There was a huge crowd. Here in the Northwest, these guys are heroes of sorts. And, they’re entertaining as hell and fun to watch.
In fact, if you want to see how a business should be ran, watch the show. You’ll learn a lot about what it takes under severe stress and life-threatening situations, how to run a dental practice — let alone a crab boat in the Bering Sea.
If your practice is worn out, promotion difficult and getting more and more so, due to: competition, discount dentistry clinics, cuts in insurance reimbursements, rising overhead, etc., this is one arena most will never attempt to compete with you. They can’t and they won’t.
To learn more, shoot me an email for a 1:1 Publicity Strategy Session. I’ll be happy to work with you to generate a ton of free press (the best kind).
ClearPath Society® Members have in their arsenal, the “How to Get Free Press System.” To learn more about Membership, visit www.ClearPathSociety.com.