Publicity can really suck.
First, it can provide you MAJOR problems. And I do mean MAJOR.
1) Your phone could melt. Literally. The one at SofTouch was so hot, Angie could barely hold it.
2) People will recognize you and not let you get your grocery shopping done.
3) Your phone will ring with reporters wanting to get “a piece” of you.
4) Too many patients or clients will want what you have to offer and won’t say no. They’ll be rather dogged in their pursuit. After all, you’re in “lights” now.
5) You’ll have to open up more time in your schedule to see all these new people. That could cause a major problem for Mildred, ’cause she’d rather keep Wednesdays “open.”
6) Your employees will tell everyone they work for the famous “guy/gal” that’s been featured in the press recently. That’s not good because more people will want to work for you and you’ll have more people to choose from to work at your office. Too many choices = inaction.
7) If you’re doing any charity work at all and don’t want recognition for it, that will become increasingly difficult.
Your dental supply guy (mine’s Jerry Magee @ Sullivan/Schein) will offer to help you out like he did with me today on a little project as a result of our local publicity. Uh-oh. Who wants help? Gee, not me. Of course, I told him, “No, thanks anyway, Jerry. I don’t need help.”
9) Overall, your business is going to grow and prosper in a down economy. You’ll no longer be able to bitch, wine and moan about how bad things are.
10) You’ll get addicted to getting free publicity.
11) BONUS: People will be seeking you out vs. the other way around. You’ll have no life.
Ergo…Screw Publicity.
To learn more, and to get my How To Get FREE Publicity System, free, as a member of my ClearPath Society, go here, now.
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