What IS Good Advertising? Great question – and one I recently received from a new ClearPath Member. To me, “good advertising” isn’t just a great ad that generates positive response and positive ROI (although I’m OK with that); it also accomplishes: 1) A reaction not just at the physical...
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What IS Good Advertising?
A RARE chance to work 1:1 with Jerry – ONLY ONE OFFICE
I’ve got an unprecedented opportunity for ONE dental practice. I’m exploring a new media – someplace I’ve never ventured, and, along with SofTouch(TM) Dental, I’m looking for one more...
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Blago (I mean, Blog) Topic for Today…”Let it GO, Dammit!”
I’m trying out a couple of things today. First, mentioning a trending “topic” (former Gov. Rod Blagojevich) in my headline of the blog post to see what kind of...
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The Swift Sword: Highly Effective Business & Life Management Principle
One of the most highly effective tactics for managing your life and your business revolves around the use of the principle called the “Swift Sword.” Quick story: I launched...
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Phone calls – Lifeblood of your practice
You might think I’m being a bit over-the-top here. I’m not. Let me explain: if your phone isn’t handled properly, you’re losing business. Take yesterday for instance. I called...
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Ten problems with free publicity.
Publicity can really suck. First, it can provide you MAJOR problems. And I do mean MAJOR. 1) Your phone could melt. Literally. The one at SofTouch was so hot,...
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How Serious Are You?
The following is from guest-blogger, Dan S. Kennedy. More about Dan at the end of his article. ~Jerry For reasons you don’t need to know, I recently found myself...
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Are you making this fatal error online?
The following is ripped from a chapter in my soon-to-be-released book, The Business Anarchist. These paragraphs are in the chapter on how a Business Anarchist sells. Are you making...
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Themed vs. Non-Themed Business. Which is better?
I just got back from a little trip up north with my wife. We were celebrating her birthday. We visited some amazing places and I have to say, Victoria,...
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Solving the New Patient Flow Problem
I’m starting off August with a bang for sure! We’ve seen record numbers of new patients these last three months at SofTouch Dental, and it’s been great to see...
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Where’s the BIG Money Being Spent By Smart Companies?
If you want to know what to do to promote your business/practice, sometimes, it pays to follow the money – at least the “smart money” in advertising. What do...
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Denny Hatch’s Compelling Case for Direct Mail
A lot of folks, even after decades and decades of success with direct mail in virtually every market segment, still believe that direct mail is not a viable medium...
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REVEALED: Dentistry’s New Truth Teller
As I mentioned in yesterday’s post, I have a very exciting, very big announcement for you today. For those of you who’ve been around my writing and/or a client,...
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Dentistry’s New Truth Teller
Dear Loyal Blog Reader, I’ve been on the fence about how to approach the most exciting announcement I’ve ever made or been involved with in my almost 15-years advising...
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Why People Fail: Mystery Solved
Why People Fail: Mystery Solved By Dan S. Kennedy, Guest Blogger “There is nothing more deceptive than an obvious fact” said Sherlock Holmes. You are presumably reading this because...
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When it’s going good…
Many of my ClearPath Society members are reporting near-record or record Junes. It’s damned exciting and encouraging in the face of everything else that is going on, particularly the...
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